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Laurens Rutten

Laurens Rutten

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Founder / Studio Owner
"However fun or super creative your game is, in the end it's should be treated as a business to make it sustainable"

Founder and CEO of CoolGames. Pioneer and evangelist for HTML5 games ecosystem.

About Laurens

Laurens Rutten is founder and CEO of CoolGames, an Amsterdam based developer and publisher of quality casual games across websites and new Big Tech game channels, such as Facebook, Discord, Snapchat, Microsoft and Netflix. Laurens has been a pioneer and evangelist for the HTML5 games ecosystem for more than a decade and is a frequent speaker at game conferences and industry events. CoolGames was sold in 2023 and is now part of the international Keesing Media Group.

Prior to founding CoolGames in 2010, Laurens made career in an international publishing firm and co-founded and led two other start-up companies on the cross-roads of content and technology: distributing games and mobile entertainment in the pre-iPhone days.

In his life outside the games industry, Laurens is also a father, a global news junkie, an active hiker and enthusiast follower of science progress in astronomy (certainly not to confuse with astrology).

As CEO of CoolGames, Laurens is primarily responsible for the company’s strategy, establishing the right product-market approach and maintaining relations with the top partners and major distribution channels, to further grow the company to the next level.

Laurens's Expertise

  • Company growth, working with external shareholders & investors, M&A, selling a game company

Topics for Discussion

Leadership Management
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Known For

CoolGames
📍 Amsterdam
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Industry Experience

Platforms
Mobile, Web
Engines
Web
Game Types
Casual

Mentorship Info

Meeting Preference
In person
City
Amsterdam
Companies
Games
Jobs
Calendar
Awards