📍 Eindhoven
Yuen Design Inc.
Mentor Bio
With over 15 years of experience in casual and mobile gaming, Austin has co-created a top ten grossing iOS game and has over 200MM installs and $250MM revenue generated.
In addition to creating the game economy and content pipeline, Austin also led the User Acquisition and licensing departments, working with worldwide brands such as Ferrari, Sony, BBC, and NBC Universal.
Current role and activities
He is a consultant for many mobile studios, providing assistance on product management, focusing on live services and monetization.
What you can learn from him
- Monetization and Live Services
- Creation & marketing of mobile games
Yuen’ First Advice
The most important aspect of mobile game development is how far are you willing to go toward the gambling and loot box route? The further you go toward this path the more successful, monetarily, your game will become. However, the cost is potentially creating a game you do not like and it could become harmful to society at large.